What is Fair Trade?

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Following trends in chocolate and coffee what is fair trade clothing, Patagonia has become the first major national apparel retailer to sell "Fair Trade certified" clothing, but will customers spend more for "fair" workers' wages and safer working conditions? Privately-held Patagonia announced that its inaugural products will be certified by Fair Trade USAa nonprofit that calls itself the "leading" third-party certifier of Fair Trade products in North America.

The company's certified clothing will start with nine yoga styles available in fall For Patagonia, based in Ventura, Calif. The much smaller PrAna, launched in in Carlsbad, Calif.

Black said millennials, or Generation Y, which typically describes people born in the early s to earlytend to value experiences and giving back in their purchases.

She shares one anecdote in which one male millennial said he and his friends choose to purchase more-expensive jeans made by Patagonia that will last for several years. I think it's the wave of the future," she said. Dan Schawbel, author and founder of Millennial Branding, said millennials tend to be conservative when it comes to spending and saving money, "so products that give them a bang for their buck are more appealing to them.

Though the prices for Patagonia's Fair Trade certified clothing have not been released, existing yoga products are on the pricier side, on par with premium yoga apparel clothier What is fair trade clothing. The new Fair Trade styles will include leggings, an "Ahnya" dress and a pull-over.

In addition to having products made in factories monitored and certified by Fair Trade USA using social and environmental standards, Patagonia says workers will "have a voice and earn a fair wage.

Patagonia says that for every Fair Trade certified product it sells, the company will pay a premium directly what is fair trade clothing a workers' fund. The workers will decide collectively how to spend this fund, whether scholarships and disaster relief funds, or medical care and transportation.

Workers can also vote to receive the Fair Trade premium dollars as a cash bonus, which can be equivalent to an entire month's salary or more, Patagonia says. Jill Dumain, Patagonia's director of environmental strategy, admitted that finding factories willing and able to meet Fair Trade USA's standards was challenging. The company made an agreement with a factory in India, but Dumain said there are challenges in not just fair but equal conditions for workers, perhaps in the same factory who are not working on fair trade products.

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